Living the Cheapskate life: Olly Hiscocks, founder of Olly's snacks, on Prosecco-powered picnics & letting your belly lead the way

Islington-based Olly Hiscocks is the 29-year-old founder of the popular snacks brand Olly's. Olly's snacks include olives, pretzels and nuts and the brand is stocked across London, including in Sainsbury's, Tesco, Morrisons and Boots. Here, he shares his favourite things about the city he calls home.

Where do you rest your head? 

I have managed to tick off most of the compass points of London, but have now settled in the wonderful Islington right by Highbury Fields.

What’s something amazing about your area?

Over lockdown, a friend of mine, Rollo, set up Nourished Communities – an amazing store that delivered fresh fruit and vegetables, as well other delicious bits and pieces (including Olly’s...) to the local residents. It has now developed into an amazing store that is well worth checking out!

Where’s your favourite free place to visit in the city?  

I  always let my belly lead the way and you really can’t get much better than the London street food scene! The new Buck Street Market in Camden has some UNBELIEVABLE street food vendors so would highly recommend anyone that likes flavour bombs to head that way.

Have you discovered any hidden London gems during lockdown?

After launching in Scotland, Six by Nico has opened down in London and WOW! They have a tasting menu which changes each month and will blow you away with its quality, but also how is it not heavy on the wallet?! I discovered their 'At Home' kit over lockdown, but will definitely be flying over and visiting the restaurant in person when it opens back up.

What would your perfect no-spend London day involve?

Quite an easy one there – get down to Hyde Park to test the cajonas in the Serpentine!

If you were going to plan an incredible *free* date in London, what would it involve?

It would kick off with a dip in Hampstead ponds before making our way up Parliament Hill to watch the sun go down with a Prosecco-powered picnic. That sounds quite romantic!

Are there any up-and-coming London snack brands we need to know about?

Olly's (of course!) – I started on the market stalls in West London selling olives marinated in my parents' kitchen in Chiswick. We've now developed the range into a snacking force – Olives, Nut Mixes, Pretzel Thins and Chocolate Pretzel Thins. We’ve got all occasions covered.

If you were the Prime Minister, what law would you bring in?

FOUR DAY WEEKS!

In three words, what makes someone a Londoner?

Survivor of commuting.

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View the full Olly's range and order some delicious snacks here